Podcast episode 5: Insights from a wellbeing business leader w/Chris MansiJun 03, 2021
Welcome to this fifth episode of the Make Your Difference podcast! In this series, I am interviewing founders and leaders of different sized wellness and education businesses as well as specialist marketers who support them to help them make their difference.
Chris has been Chief Executive at the helm of wellbeing organisations since 2007, so has a lot to share with us from her breadth of experience in this episode: from mindset to wellbeing, and from management to marketing. Take a listen to hear what she has to share.
Chris Mansi is the Chief Executive of The Institute for Optimum Nutrition (ION), which is a training organisation - training people as Nutritional Therapists and enabling healthcare professionals to add nutrition to their skillset - and which also has a Nutritional Therapy Clinic. Before that, she was the Chief Executive at the mental health charity, Community Options. You can find her at The Institute for Optimum Nutrition and on LinkedIn. In the episode, we also talk about the Brain Bio Centre at ION and ION's magazine, Optimum Nutrition magazine, which you can sign up to read for free.
Chris's wellbeing tips - why personalised nutrition matters:
Chris's organisation trains people as registered Nutritional Therapists, in order to be highly experienced and able to provide personalised advice. She touches upon why this personalised approach matters:
- The nutrition advice you read in magazines may well not be right for you. One rule doesn't fit everyone
- By looking at your individual make-up, such as how you react to food and imbalances, registered Nutritional Therapists can provide a tailor-made programme
- There is no substitute for individual advice and doing what's right for you as an individual.
Why food and mood are linked:
With her previous role as Chief Executive at a mental health charity, food and mood is something Chris has been conscious of for a while. Some of the thoughts she shared about this:
- There is a link between what you eat and how you feel emotionally.
- Nutrition can help to improve the efficiency of any treatment you are on to improve your mood.
- Nutritional Therapists will work alongside your medical practitioner.
- Nutritional Therapy is also about lifestyle, it doesn't just deal with nutrition, to support you in a holistic way.
Chris's own mindset tips:
Chris is a very positive person, so I wanted to understand what led to this. Here are some of her thoughts on mindset:
- Having children has changed her mindset - thinking of them helps to lift her mood (this certainly resonates with me too!)
- Remember that you can only do what you can do. Don't set unrealistic expectations for yourself.
- Make decisions in good faith after looking at the options.
- Remember that a problem is an opportunity - ask yourself: what can we do to resolve that? There's always an opportunity.
Chris has been Chief Executive for a long time now. Consequently, she has considerable experience in managing people and shares her thoughts on this:
- Treat people with respect.
- Being able to have difficult conversations is key.
- Nurture people to want to do more.
- Make sure any managers working for you are confident in themselves.
And regarding recruitment:
- Use experts in the specific area to support you in recruitment.
- If you don't find the right person, don't worry. It's best not to employ the wrong person.
- Make the most of inductions and probationary periods.
Chris shares some of her thoughts on what works well in marketing for a wellbeing or training business:
- Use testimonials and recommendations - so people know what others think of what they are signing up to
- Work out the customer journey to take them deeper in understanding what you are offering
- Connect with people so that they want to discover more.
- Use digital to easily build those journeys.
For more on branding and copywriting, check out the episode with Carly Keighley.
Rather than thinking about what you ought to be doing, develop a real appreciation of good food. If you can get to that point, eating well is not a chore. It's about Just enjoying what you are doing.
Is there anything about your nutrition that you need to change?
The Make Your Difference podcast is hosted by Vicky Mason. To find out more about her marketing work with organisations:
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